The Global Goals | Trollbäck + CO

MANIFESTO   We wrote a short manifesto that expresses the importance of this campaign while laying out the heart and soul of the project. We wanted it to be clear, powerful, inspiring, and shareable. 

THE LOGO  To facilitate communication about the goals, we created a comprehensive identity for them. We began by creating a more compelling public name for the Sustainable Development Goals. We refer to them as "The Global Goals for Sustainable Development." We have given each of the 17 goals a memorable name that is easy to understand. Every goal has a unique colorful icon and an official master logo for the whole initiative. The logotype for The Global Goals campaign incorporates the 17 colors from the individual icons in a full circle. Throughout, we used bold typography and bright colors to express the determination and optimism at the core of this effort. The results are clean and powerful, and we hope they'll help inspire everyone everywhere to get involved.

POSTERS  Trollbäck designed a series of brightly colored  posters to present each goal on in a interesting and eye-catching way. The posters are a vehicle of visibility for the campaign as they have been placed on walls, bus stops, billboards, and other media spaces around the world. Each poster highlights one goal.  I assisted in writing  the copy  for this series. 

PROJECTIONS ON THE UN BUILDING  Our branding for The Global Goals was projected onto the UN building, and Fifty Nine Productions created an amazing experience that was shared by everyone from Richard Curtis and Amina J. Mohammed to the UN General Secretary himself, Ban Ki-moon.